CBC medical contributor, Dr. Peter Lin, and former U.S. Surgeon General, Dr. Jerome Adams, unpack why vaccines are essential to protecting population health and current trends in vaccination in both the U.S. and Canada.
Dr. Marla Shapiro and Dr. Marc Steben break down common vaccine myths, demonstrate effective, science-based ways providers can address misinformation and patient objections, and reinforce clear, evidence-aligned messaging to support confident vaccination conversations.
Dr. Ruth Carrico shares her U.S. pilot study demonstrating how structured provider training enhances vaccine-counseling confidence, capability, and patient receptiveness. Dr. Mike Boivin discusses how this training program is being leveraged and adapted in Canada with pharmacy teams. These pilots provide evidence that such programs can meaningfully improve immunization rates in practice.
Vaccine-counselling experts, Dr. Todd Wolynn and Dr. Sherilyn Houle, uncover evidence-based communication techniques and highlight practical tools to give providers the science and skills needed for more effective vaccine conversations.
Dr. Greg Taylor and Dr. Shelita Dattani from the Adult Vaccine Alliance unpack the key drivers and barriers affecting adult immunization in Canada including the critical role providers play in informing and guiding patients about vaccination.
Infectious disease specialist Dr. Zain Chagla and Public Health and Preventive Medicine Specialist Dr. Franco Rizzuti dive into the science behind vaccines, including mutation, immunogenicity, and the need for multiple doses or boosters, while providing practical strategies and data to help clinicians effectively counsel patients on completing their vaccination schedules for optimal protection.
Dr. Molly Yang, a current population health management program participant, shares her experiences, successes, and challenges in supporting pharmacists as vaccine champions, highlighting the program’s positive impact on her clinic and patients while providing compelling social proof to encourage new participants to join future cohorts.
Pharmacy leaders, Dr. John Papastergiou and Keith Bailey, explore how pharmacies can optimize team roles, workflows, and tools to proactively identify vaccination opportunities, leverage the full scope of staff, and better support patients’ preventive health needs.
Dr. Christine Palmay and Dr. Lara Kassem showcase how coordinated workflows between a general practitioner (GP) clinic and a pharmacy can streamline care, strengthen communication, and highlight why GP recommendations are essential for improving adult immunization uptake.
Dr. Ronald Grossman, a respirologist, and Dr. Brian Conway, an infectious disease specialist, explain why patients with chronic respiratory disease face higher risks from vaccine-preventable illnesses and what pharmacists and primary care clinicians should know to provide tailored, effective vaccination counselling for this vulnerable population.
Pharmacist and Certified Diabetes Educator, Dr. Susie Jin explores the heightened risks vaccine-preventable illnesses pose for patients with diabetes and provide guidance for pharmacists and primary care clinicians on how to deliver effective, tailored vaccination counselling for this population.
